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关于SIM2多媒体：
2005年，SIM2多媒体庆祝公司成立10周年。自1995年7月成立以来，SIM2已从一个小公司成长为一个具有高度知名度的高质量产品的生产厂家。公司不断以高质量的产品和技术满足了家庭娱乐市场的需求。
SIM2多媒体现有固定员工130人，其中研发部有35人。公司现为世界上最主要的家庭影院产品（CRT，LCD以及DLPTM技术产品）生产厂家之一，世界上主要为零售商，公共娱乐场合以及政府学术机构提供高端专业视频壁解决方案供应商之一。
10年来，SIM2通过解决新科技难题，提供高质量的产品，创新设计以及有效可信赖的直观解决方案，满足了客户的使用需求和工业需要，获得了骄人的名气。
公司的市场策略面向世界，总部设于意大利，在德国，英国和美国设有分公司。通过与全球45个以上的国家的高水平的经销商的合作，公司建立了全球分销点，为客户提供上乘的服务。
SIM2多媒体获得UNI EN ISO 9001认证。
详情请登陆：http://www.sim2.net.cn
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作为世界上最主要的家庭影院产品（CRT，LCD以及DLPTM技术产品）生产厂家之一以及世界上最主要的零售商之一，SIM2一直致力于为公共娱乐场合以及政府学术机构提供高端专业的视频解决方案。多年来，SIM2通过解决高科技难题，提供高质量的产品，创新性设计以及提供可信赖的直观解决方案，已经满足了很多消费者的使用需求和工业需要，获得了骄人的成绩。为了更深一步的认识SIM2、了解SIM2，近日，我们中国投影网记者与SIM2多媒体商用-家用市场投影部埃里卡.西加先生就相关问题进行了交流。
1、中国投影网：SIM2是一个具有高度知名度的高质量产品的生产厂家。公司不断以高质量的产品和技术满足了家庭娱乐市场的需求。您能谈一下贵公司的成长历程吗？
回答：SIM2成立于1995年７月，从一家小公司成长为具有很高声望的产品制造商。公司持续不断地以高品质的产品和技术来满足家庭娱乐市场的需求。
迄今为止，公司拥有130名雇员，其中，研发部门雇员有35名。SIM2多媒体是世界上家庭影院产品（CRT, LCD and DLP™技术）的最早制造商之一，主要向市场提供高端视频解决方案。
多年来，SIM2凭借已达到工业级别要求的新兴技术取得了令人羡慕的荣誉。以提供高品质、创造性设计、高效率、可靠性以及高直观性的产品，满足了消费者很多应用领域的需求。
2、中国投影网：SIM2的使命是家庭影院的不断创新，在家庭影院市场上，SIM2多媒体的名字就代表着它的革新技术和上乘的质量。请问贵公司是怎样做到这一点的？你能介绍一下SIM2的研发力量吗？
在家庭影院市场，SIM2多媒体的名字跟创新及高品质是同义的。SIM2多媒体的任务是向家庭影院提供最合适的解决方案，换言之，即非常好、创新性、独特的投影产品。
SIM2多媒体在投影机以及LCD显示等工业领域有一个有趣的现象：投入超过20%的人力以及总营业额的10%用于研发活动。SIM2 R&D 团队完全投身于新技术的研究跟完成，因此，SIM2具有不断提供新的创新性产品的能力，这些产品具有杰出的、独特的性能以及很长的寿命。
在过去的13年里，SIM2一直将核心的创新技术放在家庭影院最具革命意义的领域。
3、中国投影网：现在的企业竞争非常激烈，请问，贵公司在应对市场竞争方面，采取了什么样的市场策略？在这种策略的指导下，SIM2今年取得了哪些成就？
SIM2的市场政策是以世界为导向。在意大利（总部）、德国、英国、美国（子公司）以及中国都有外驻机构。在全球45个国家中选择高品质的经销商，并与其建立合作伙伴关系。所有的外驻机构、经销商与总部一样都可向消费者提供优质的服务。
SIM2多媒体是一家投身于最前沿技术的企业，使得公司目前能够达到一个具有高竞争力的优秀状态。在2008年的前6个月里，SIM2获得了25%的增长。其中，排在第1位的是家庭影院部分的销售
公司在工业领域获得了突出的成绩：
1）新性的轻型发动机。
2）出的信号处理设备加上精致的deinterlacer。
3）较宽的连接选择范围，允许很多接口的使用。特别是最新的HDMI™输入，它能够安全的处理未压缩的信号，不能够进行非法的复制。HDMI™不需要任何的模拟跟数字转换，同时，控制8条比普通的CD好的音频通道。
4）高效率的信号传输方法：光纤传输。SIM2是仅有的在远程的视频处理设备跟投影机之间采用光纤连结的设备制造商。SIM2使安装跟信号处理都变得相当轻松。
5）世界上最简洁的、高性能的以3块芯片DLP为基础的投影机。SIM2 Grand Cinema™ C3X系列：SIM的R&D在投影机设计上使用了专利技术，使得尺寸大大减小，使得3块芯片性能的增加成为了可能，创造了精致的创新性产品系列。
4、中国投影网：售后服务一直都是广大消费者比较关注的问题。请问SIM2的售后服务体系包括哪些方面？关于贵公司的售后服务体系，广大客户给与的评价怎么样？
包括：在意大利（总部）、德国、英国、美国（子公司）以及中国都有公司的外驻机构，在
45个国家里选择高品质的经销商，并跟他们建立伙伴关系，所有的外驻机构、经销商与总部一样都能向消费者提供优质的服务。
子公司与经销商在与产品相关的领域向消费者提供直接的产品服务。他们的技术经过SIM2周期性的培训与指导。经销商在他们的店铺里面放置多余的零件以满足消费者的需求。
5、中国投影网：关于贵公司，给人最深的印象就在于“创新”了。请问贵公司为什么会对“创新”两字如此的看重？贵公司的核心价值观是什么呢？对于客户来说，SIM2对其最大的价值体现在哪些方面呢？
所有SIM2的产品都是为了今天及将来的需求而设计，合并特别的性能标准，创造出SIM2的传奇。公司提供工业界最全面的视频娱乐投影机及高端显示生产线中的一条。SIM2的产品都具有高品质。SIM2多媒体投身于将前沿技术与向消费者提供合适的产品合二为一，这种理念让公司在商业竞争中处于一种领先状态
6、中国投影网：SIM2一路走来，不断的创新与发展，取得了令业界瞩目的成绩。关于未来，SIM2的战略发展目标是什么？
期望消费电子市场保持10%的增长(亚细亚市场为：16%)，SIM2将以最前沿的技术跟新的投影机产品维持我们的市场领先地位。
SIM2：it is mantaining the leading position in market by the leading edge technologies and product
SIM2 is one of the World's main manufacturers and retailers
of home theatre products (CRT, LCD and DLP technology-based).It
is always providing high-end professional video wall solutions to
the public large venue and institutional markets.Over the years, SIM2
has gained an enviable reputation by meeting customers' needs and
the industry's demands for emerging technologies, offering high-quality,
innovative design and reliable, and intuitive solutions.In order to
realize the SIM2 deeply,the reporter of TY360 had a communication
with the leader of SIM2 about some question recently.
1、TY360: SIM2 is one of the Manufacturers, which has
high popularity with high quality products. The company unceasingly
has met needs of the Home entertainment markets by the high quality
product and the technology. Can you describe SIM2's growth
background?
Since its founding in July 1995, SIM2 has grown from a small
company to one of the most highly respected manufacturers of high-quality
products, continuously meeting the needs of the home entertainment
market with products embodying the very best in performance and available
technology.
With a permanent staff of 130 people, 35 of which employed in the
Research and Develpment Department, SIM2 Multimedia is one
of the World's foremost manufacturers of home theatre products (CRT,
LCD and DLP™ technology-based) and leading provider of high-end
professional video wall solutions to the retail, public large venue
and institutional markets.
Over the years, SIM2 has gained an enviable reputation by meeting
the industry's demands for new, emerging technologies. Offering
high-quality, innovative design, effective, reliable, and intuitive
solutions that meet the customers' needs in any application.
2、TY360：SIM2's mission is the unceasing innovation in home
theater field, in the Home
theater market, "SIM2 multimedia" is representing its innovation technology and the excellent quality. Could you please tell us how is SIM2 achieving this point? Talk something about your research and development team in SIM2, please？
In the home theater market, the SIM2 Multimedia name is synonymous
with that of innovation and superlative quality. SIM2 Multimedia's
mission is to offer solutions for home cinema applications: in other
words, truly sensational, innovative and unique front and rear projection
products.
SIM2 Multimedia has one of the most interesting portfolios
of front and rear projectors and LCD displays in the industry, investing
over 20% of its human resources and over 10% of total turnover in
R&D activities. Indeed, the SIM2 R&D team is totally committed
to the investigation and implementation of new technologies, hence
the ability of SIM2 to constantly offer new and innovative
products that embody outstanding performance, uniqueness and longevity.
Throughout the last thirteen years, SIM2 has consistently delivered
the core technological innovations behind the home theatre industry's
most significant advances.
3、TY360：The competition between enterprises in the modern
society is quite fierce, could you please tell us what kind of strategy SIM2
takes in the market competition aspect? Under this kind of strategy's
instruction, which achievements this year SIM2 has achieved?
The marketing policies of the company are world-oriented with a direct
presence in Italy (headquarters), Germany, UK ,USA (subsidiaries)
and China. Select distribution in over 45 countries world-wide
is achieved through partnerships with highly qualified distributors,
all offering the same excellent customer service standards as the
main company.
SIM2 Multimedia's commitment to incorporate leading-edge technologies
has allowed the company to reach a state of excellence in this highly
competitive business till now. In the first 6 months of 2008 SIM2
has achived a growth of 25% of turnover rising for the first time,
the first position in the ranking of sales in Home Cinema sector (before
the most important sector giants)
To date the company has compiled a substantial list of industry firsts.
1)a truly innovative light engine for a revolutionary product series.
2)the best signal processing device coupled with the most sophisticated
deinterlacer;
3)a wide selection of connections to allow interface with today's
and future sources; in particular, the latest HDMI™ (High Definition
Multimedia Interface) input that safely processes uncompressed signals,
making illegal reproductions impossible to accomplish; HDMI™
doesn't require any analog/digital conversion - and/or vice versa
- and controls simultaneously up to 8 audio channels with a quality
higher than the one offered by normal CDs.
4)the use of the most efficient transmission method of high definition
signals: the fiber optics cable. SIM2 is the only consumer
manufacturer to use an optical link between a remote and external
video processing unit (DigiOptic™ Image Processor) and the projector
for a loss-free and interference-free signal. Indeed, SIM2
has made installation and signal management an easy task.
5)The world’s most compact, high performance 3-chip DLP®-based
projector: SIM2 Grand Cinema™ C3X series: SIM2’s
R&D expertise in projector design has made possible to reduce the
size and increase the performance of 3-chip design, creating a sophisticated
and innovative product series.
4、TY360：The after-sale service has been the matter of concern by
the general consumers. What aspects SIM2's after-sale
service system including? About your after-sale service system, what
kind of the comments the customers give ?
With a direct presence in Italy (headquarters), Germany, UK ,USA (subsidiaries),
China and a select distribution in over 45 countries world-wide achieved
through partnerships with highly qualified distributors, SIM2
can offer the same excellent customer service standards as the main
company.
The subsidiaries and the distributors provide directly an after sales
service for customers in the Territory in relation to the products.
Their technicians have to attend all the training and instruction
courses that SIM2 organise periodically during the year, at
its premises.Distributors maintain at their premises a spare parts
stock to meet the customers’ demand.
5、TY360：About SIM2, the deepest impression is “the
innovation”. Why SIM2 pay so
much high value on “the innovation”? What is SIM2's core value? To the customers, What is the greatest value of SIM2 to them?
All SIM2's products are designed for today's (and future) requirements
and incorporate those exceptional performance standards that have
created the SIM2 legend. The company provides one of the industry's
most comprehensive line of video entertainment projectors and high-end
professional displays. All share the same high performance inherent
to all SIM2 products.
SIM2 Multimedia's commitment to incorporate leading-edge technologies
and therefore offer our customers the right products at the right
time has allowed the company to reach a state of excellence in this
highly competitive business.
6、TY360：With the growth of SIM2, which got the unceasing
innovation development,
obtained the focus in the field. About the future, what will be the
strategy development of SIM2?
It is expected that the consumer electronic market will grow by 10%
(Asiatic mkt +16%)
Our expectations are to mantain our leading position in our market thanks to our commitment to the leading edge technologies and some new projects we are developping. Stay tuned!
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文章来源：中国投影网 编辑：映君 |
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